I believe in the idea of leading with revenue (spend it after you make it), AND there are a few places in your business you should NOT shortcut your investments.
- Your Branding/Marketing. This comes before you, do it right! Don’t be afraid to change your branding as you change. Make sure it demonstrates your product and is fresh, authentic and a reflection of your product or service.
- Your Technology. Easy to find yourself tripping over dollars, picking up nickels in this category! Think a couple of years bigger than you are, but don’t buy for the decade. Too much changes in a years time in this industry to over commit for too long but to under commit will consistently have you in upgrade mode. Savings, what savings?!
- Your Coaching/ Consultation/Training. “Ego is the anesthetic that deadens the pain of stupidity. ” This is the area where many underestimate impact. Consultation is necessary in growth. We all have blind spots. It’s hard to see the complete picture from inside of the frame. A skilled eye will identify detours in your journey saving time, frustration and money. It is impossible to navigate a road with precision and clarity that you’ve never been on. The greater your growth goals, the greater the need for support in this area. Find your match (very important for maximum impact ), make sure their qualified to lead where you’re going and just invest in yourself! Again, too much “savings” in this area could cost your personal and professional development. Seek out accreditation, certification, experience and consistency.
Here’s to a year of getting out of your own way!