Grow Through It
Sherry's Background
I’m Sherry Swift—Leadership Coach, Speaker, Author, and Beauty Industry Entrepreneur. I’ve built businesses, coached leaders, and walked through setbacks that sharpened my focus and deepened my resilience.
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My story isn’t one of shortcuts. It’s one of hard lessons, big leaps, and showing up every day with intention. From the real estate world to the beauty industry, I’ve led from the front—and now I’m committed to helping others build lives and businesses that reflect who they really are.
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If you're considering a partnership—because leadership matters—know this: I care deeply about the people I walk with. I lead with purpose, I value excellence, and I don’t do surface-level. I’m here for the gritty conversations, the bold decisions, and the growth that actually changes lives.
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“This isn’t just about business. It’s about becoming who you were always meant to be.”
BEHIND THE COACH
Resilience Built Me
Life didn’t hand me shortcuts. It handed me chances to choose growth over comfort. I’ve rebuilt, reimagined, and kept showing up—stronger every time.
I Coach What I’ve Lived
Every principle I teach, I’ve walked through. From real estate collapse to beauty industry rebirth, I coach with real-world wisdom—not recycled motivation.
Leadership Is Personal
This isn’t about titles. It’s about ownership. I lead with empathy, expect excellence, and help others align with what matters most.
Growth Is the Assignment
The goal isn’t just success—it’s expansion. I help people stretch beyond what’s familiar so they can become who they were always meant to be.
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In the Community
Real impact. Real recognition.
Industries Served
Coaching and consulting across industries where leadership, clarity, and resilience matter most.
Real Estate
Coached agents, team leaders, and brokerage owners through market shifts, mindset blocks, and strategic scaling.
Beauty & Wellness
Helped salon professionals and entrepreneurs move from service providers to CEO-level business owners.
Entrepreneurship
Guided small business owners and side-hustlers through systems, sales, and self-leadership to become full-time founders.
Personal Development & Leadership
Worked with individuals and teams ready to elevate their mindset, confidence, communication, and clarity—personally and professionally.
“People don’t rise because they’re ready. They rise because they’re rooted.”
— Sherry Swift
From Root to Rise.
Leadership, clarity, and growth—one season at a time.
“Before Sherry, I was overwhelmed and scattered. After our sessions, I had focus, systems, and a plan I could actually stick to.”
— Real Estate Agent, Michigan
“I had the talent, but I didn’t have the courage. Sherry helped me believe I could step out, own my value, and become a true beauty entrepreneur.
Now I’m running my own suite—and my own business.”
— Independent Stylist, Opulent Oasis